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The new consumption scene in the moonlight opens a new track for amusement equipment!

2021.01.16

Economic development has brought about the improvement of living standards. Travel and consumption have become an important part of people's life, Amusement equipment The industry also flourished. Although the epidemic is serious, many amusement parks are closed. But this rare "closed self-cultivation period" has given many traditional amusement parks a rare opportunity to maintain, expand, renovate and upgrade the amusement equipment.

Rotating tower New flying saucer With the emergence of new amusement equipment such as phoenix dance, amusement parks are considering updating equipment one after another to improve customer experience and lay a foundation for the booming operation after the epidemic.

 Shenzhou flying saucer

Amusement equipment in the moonlight China flying saucer

The innovation, upgrading and continuous fission of the consumption field and amusement industry are the signs of the prosperity of the entertainment consumption market, and the signal of the fierce competition in the market. The direct goal is to compete and redistribute the flow of people and passengers. And every vacant place in the amusement market is to win new opportunities and new tracks for competition with amusement equipment. In the past, the competition for people riding amusement equipment in amusement parks mainly lies in the geographical advantages of business district and location. Now, parent-child families and post-95's generation have become the core consumer groups. In addition to the traditional consumption pattern of busy working days and prosperous holidays, the profit-making time of amusement equipment operation is gradually inclined to the night, and young people and tourists are more active in night consumption. The amusement equipment under the night light is more attractive.

 Rotary flying chair

Amusement equipment in the moonlight Rotary flying chair

China's night economy started in the early 1990s. At present, it has developed from the early lighting night market to a diversified night consumption market including food, tourism, shopping, entertainment, sports, exhibition and performance. Some time ago, Shanghai, Beijing, Tianjin, Nanjing and other places have issued relevant policies to promote the night economic prosperity and development. For example, Tianjin proposed to build a number of night economic demonstration blocks relying on the areas or carriers of characteristic catering street, cinema, park, entertainment playground, etc. Besides catering consumption, shopping consumption and city lighting show, how to create more diversified and different night consumption scenes for consumers may become a new track of urban competition. Taking the prosperous Tang culture as the background, the Tang style elements as the main line, and the experience consumption as the characteristics, integrating shopping, catering, entertainment, leisure, tourism and business, with a total construction area of 650000 square meters, Xi'an Datang night city project is a typical case of creating a diversified consumption scene under the night economy. In these projects, New amusement equipment Can be very good to find a place to realize the value of the play equipment for the night.

 merry-go-round

Amusement equipment in the moonlight merry-go-round

Shopping, canteen, tourism, culture, entertainment and fitness are the six major formats of night economy. In order to promote the quality of "night entertainment", according to the data of 2020 China Night economic development report released by China Tourism Research Institute, as of October 1, 2020, China has issued 197 highly related policies on night economy, including 82 policy documents named after night economy. In the first three quarters of 2020, the number of highly related policies and the number of subjects issued are nearly four times that of the whole year of 2019, and nearly 70% of the provincial administrative regions have issued policies to promote the development of night economy. Urban nightlife experience has become an important choice for tourists to travel at night. As the basic support of the entertainment industry, amusement equipment will play its own light, heat and value in this huge economic flow.

 Night view of amusement equipment

Night view of amusement equipment in moonlight

The new track has been opened. Please take the ride!

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